Harmony is a yoga and Pilates studio, the task was to convey a mood of peace, calm and stability.
Two versions of the logo were developed: 1. the full name with an emphasis on the letter o to emphasize the essence of the name - harmony. 2. colored logo in the form of an accent letter of the main logo. main colors: black and white
The main font for logo and headings: Kalbia, font for secondary text: Charter(Itaic)
To promote the studio, it was decided to create healthy bars in truss packaging. I decided to create native recognition: a motivating phrase is written on the bar in the style of the Pilates and yoga logo. The main task was to convey the values of the studio, while adding a piece of the logo as marketing.
